From the CEO

Holiday Greetings - Happy Passover!

My Rosh Hashanah machzor (prayer book) spells out the following at the conclusion of the evening prayer service: “After the services it is customary to greet friends with the following greeting: L’Shana tova…” A greetings cheat sheet – I love it.

Judaism offers many greeting oppor…

Super Sunday – Part II – The Thank You Edition

Thank you!

We just enjoyed the best Super Sunday in years.

- More people picked up their phones and responded “yes” than in the past several years.

- We raised more funds than in several previous years.

- More people increased their gifts this year over the previous year.

- Perhaps …

Super Sunday

For a long time, Jewish Federations were known almost exclusively as fundraising organizations. In fact, Federations’ fundraising prowess is the butt of several jokes to include the infamous punchline, “Don’t worry, they’ll find us. We haven’t made our UJA pledge yet this year.” …

Pesach Management

Jewish Federation hosts many events throughout the year. Even switching temporarily to the virtual world during the pandemic, there are still many logistics that need to be managed to successfully pull off a good event. Securing a speaker, confirming a date, creating the marketing materials,…

Darom Adom

My daughter Jenny and her husband Simcha both have today off for Purim and, as is common in Israel, are going out for a little road trip.  “We’re going to the ‘Darom Adom’ (‘Red South’)”, she enthusiastically told me, referring to the area in the northern Negev currently brigh…